Gamma Solutions has been a leader in barcode scanning and printing solutions for the supply chain management industry since 1992. After 30 years of operation under their original brand identity, they believed it was time for an overhaul of their brand strategy to confidently look towards the future and evolve their brand in the same way.
The strategic positioning developed for Gamma Solutions culminated in the new tagline 'Beyond Expectation' which conveys a notion of innovation and the idea of looking to the future which was a key goal for the business with the brand redesign. The concept of the new logo centred around the idea of Gamma Solutions being a partner for now and into the future. By using the considered graphic element of stacked boxes we visually linked the warehouse product offering to the tagline of ‘Beyond Expectation’ represented by the upward facing arrows.
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