As the largest and most established body representing Australia's supply chain and logistics professionals, SCLAA has been a cornerstone of the industry for decades. With a focus on professional development, industry-leading education programs, and an expansive network, SCLAA sought to modernise its brand to better reflect its growing role in advancing the industry.

SCLAA had grown significantly over the years but realised that their brand no longer aligned with their expanding vision or the dynamic nature of the industry they serve. They needed a refreshed and more youthful brand identity that could unite their heritage with their forward-thinking approach, while also fostering deeper connections with members and industry partners.